No more Quattro Wireless, it’s iAd all the way

Apple has firmly put their eggs in the iAd basket by announcing that the Quattro Wireless advertising network will cease at the end of Sept. In a statement on the Quattro site they say ‘we believe iAd is the best mobile ad network in the world, and starting next month we’re going to focus all of our resources on the iAd advertising platform’. Apple clearly has a lot of faith in iAd and has reported some positive results from early advertisers. That said, there have been a number of criticisms of iAd both on a technical level, and the cost of using the network.

With Quattro going, their 7% share of the mobile advertising market will be up for grabs to the other players – my money is on Admob/Google taking most of that share.

Google adds voice search to Google Maps

I like this one. In a handy new feature Google have added a voice search to Google Maps. I can see it now … I’m running to a meeting, no hands free so I just shout the name of the street or the company into my phone. I’m not a big fan of speaking at computers, but I can actually see this one being useful. Currently it is available for Symbian and Windows mobiles only.