Starbucks and L’Oreal have teamed up with O2 and Placecast (a location services platform) to test location- based messaging in the UK. These two brands are the first to be signed by 02 media for a 6 month trial period.
The 02 and Placecast partnership is the first of its kind in the UK. It allows brands to automatically send targeted MMS and SMS messages to opted-in 02 customers, based on their exact location.
For both Starbucks and L’Oreal, the partnership has enabled them to send SMS discounts to 02 customers entering fenced off geographic zones. SMS discounts will only be sent to those customers who have opted in to the O2 More program. They also have to of shared their interests with O2 and be over the age of 16. Customers will receive a maximum of 1 SMS discount a day.
For this trial campaign, Starbucks are delivering an SMS voucher to customers interested in food and beverages. The SMS offers customers 50% off on it’s VIA Ready to Brew selections and is redeemable at nearby stores.
L’Oreal is running a similar campaign, sending out a buy one get one free coupon via SMS to customers interested in beauty.
This is a great way to deliver mobile marketing to potential customers who want them! Tell us your thoughts and what you think……
Posted by zaragugen 
