Controversial article commenting on Apple’s iAd platform & historical lessons from the computing world. Although rather lengthy, the article makes some valid points. If you’re interested in a history lesson in computer development & operating systems read the full five pages, however if you want to cut to the chase go straight to page 5 for the iAd review & conclusions. You may well want to check out the impassioned comments from those who read the full article! http://www.imediaconnection.com/content/26781.asp
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This follows on from research by contentSutra (loving the name) who found that many advertisers found iAd simply too expensive. See http://www.ismonthly.com/news-events/news2C98A9CAEC254F66943D68A71B148621.asp
It’s true – if there’s one bunch who want cheap over everything, it’s media buyers!!
[...] in iAd and has reported some positive results from early advertisers. That said, there have been a number of criticisms of iAd both on a technical level, and the cost of using the [...]